We've all heard this concept in a series of a contexts, but what exactly is it and how could you use it to improve your professional activity? It is a recent method, a method that can be applied to elements and also strategy games into the context of a non-game. Why? Because, even as adults, we still need the kind of motivation we used to receive when we were little and we were keeping track of leaderboards, badges and others gamification methods.
And this is usually employed in eLearning, a training environment which focuses on finding methods to increase the engagement and interaction rates by means of a series of methods, gamification being one of them.
Moreover, it could be used in the process of eLearning and it brings a series of benefits, such as an increased level of engagement and interactivity and a more applied approach to the gathering knowledge. When using a gamification approach, you should have in mind the following questions:
There are a lot of gamification methods you can use with eLearning and we'll talk about some of them. Awarding badges is one of the gamification methods, focusing on tracking and awarding a trainee professional development, by offering him or her an award for what he/she has done, the skills he/she has acquired, the knowledge he/she has gained.
Therefore, the employees will feel appreciated for what they have done for the company. For example, in the case of a staff training for employees, they could receive some of the following badges: 1st attendance (first employees who were present in a training), Speak Out (the most active Employees when the training took place), or it could be the Best Group (a group of employees in the best training).
Another method is represented by the leaderboard, which displays the results of the achievement of all employees, focusing on rankings. Leaderboards can spur positive competition among employees in already applied. With eLearning, you can make them visually appealing, adapted to the organisation style and learning culture.
To sum up, the method of gamification has been successful in various corporate environments to apply in various countries, as well as methods of Xerox which is a method that has been used by a company for management training. Gamification implementation can increase brand awareness, and could provide education for employees' even wider community.
Training and learning methods with the use of gamification can change the training process that was boring and had to take quite a long time, but now it can be more efficient and you could benefit from it.
Gamification can be used for various purposes, such as training and eLearning, content marketing. In using the method of gamification the most important thing is to make training a more interesting process and to focus more on the engagement and interactivity. Find more benefits of gamification in eLearning here.
Some (final) thoughts